A=Attention: People visit southwest.com to travel somewhere using Southwest Airlines. Most people love Southwest because of the low fares and you get to fly with two bags for free. Southwest Airlines really captured my attention on the top part of the page saying “Nationwide Sale fares starting at just $69 one-way. What a deal! On the top left of the page has the Southwest logo and right below it says Special Offers: Great Travel Deals. It seems as if there are deals everywhere on this site.
Example of Action
I=Interest: On the top of the website, it says “Why Fly Southwest” and it includes air, hotel, car, and vacations. People including me may have not known that you can use Southwest Airlines to book hotels, car rentals, or even full-packaged vacations on the same site. Since the airline offers cheap prices for its flights (noticed from its Nationwide Sale Picture), it makes me think they offer cheap hotel, car rental, and vacation prices. How convenient!
Example of Interest
D=Desire: Southwest is able to show different kind of deals on the home page that I would not be sure to look for if the information wasn’t there. For example, where you can save up to 40$ on a hotel stay, or “Save 30% + earn double points with Alamo.” They even say there is a new destination for Southwest which is in Branson, Missouri. Items like these make me want to check out the page more often.
Example of Desire
A=Action: The website gives you easy to click links on information you are looking for. There is a large search button from where you type in the departure city and arrival city and dates of flight(s) which states how you could easily see different trips for those criteria. There are even links for the spontaneous people which includes “Where We Fly” because maybe someone is going to randomly choose where they want to go. If you have a social media page including Facebook, they have a link where it says you can “Become a Fan: Facebook.” Easy to see links for your eyes!
Examples of Action
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